The Elevate Podcast

The Elevate Podcast

Hosted by: Patricia Nowakowski & Megan Heurich

Join Patricia Nowakowski every Monday to elevate your mindset & business! Patricia is a coach for salon owners as well as a commission salon owner, studio rental owner and founder of Opulent Beauty Pro. Patricia...

All Episodes

Episodes

BONUS: I Interviewed My Top Stylist About Affiliate Links, Why She's Been Working At My Salon For 5+ Years and More (with Melanie Gorman)

Have you ever wondered what stylists truly think about certain things? Today I pick my stylist Melanie Gorman's brain about topics salon owners want to know about. Do affiliate links really work? What has been the...
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97. Affiliate Links Just Aren't That Effective

I have been a retail free salon for the past 4 years. I removed all the retail from inside my space and was exclusively using affiliate links until just a few months ago. Since August, I have been re-evaluating...
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96. The Hardest Lessons I’ve Learned As A Leader

Here's the truth- you're not supposed to be liked by everyone in your business. When your focus is on being liked, that clouds your judgement and makes you less of a leader. Instead, it's important to focus on what's...
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95. Want To Build An Even Better Salon? Work On Your Emotional Intelligence

We oftentimes open a salon because we're passionate about the industry or looking to create something new & better than where we've worked. We have built a successful clientele and think, "I could totally own a...
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94. How To Choose The Perfect Coach For You (with Brooke Bauer)

When I speak with salon owners about hiring coaches, most of the time we all wish we hired a business coach sooner. Coaching has become increasingly popular over the last few years and you may be wondering how to pick...
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93. Taking Starbucks’ Strategies & Applying It To Your Salon For More Success & A Better Client Experience (with Melody Justen)

When you think of Starbucks, what do you think of? Mostly likely coffee. But thinking from a business perspective you might think of a large, corporate, successful company with a consistent experience. Salon...
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92. "I Got Sued For $100K Over A Non-Compete Agreement, Now I Share My Story To Help Other Stylists" (with Dana Wexler)

Many times we blindly sign contracts and agreements without carefully reading all the details. Non-compete agreements are definitely one of those types of documents in our industry. It used to be industry standard....
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91. Owning A Rental Salon Isn’t As Glamorous As You Might Think (with Tracy Powers)

I oftentimes hear people talk about owning a rental salon like a golden ticket. That if you switched to this structure, your problems would melt away and life as a business owner would become so much easier. As a...
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90. Why Blindly Following What Other Salons Are Doing Might Be A Big Mistake (with Rob Hinds)

It's so easy today to learn about what other salon owners are doing in their business and wonder if we should do the same. (Especially when it seems wildly successful.) This week Rob Hinds, owner of Raise Your Lid...
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89. My Real Thoughts About Hourly Pricing (with Sheli Dodaro Hernandez)

I dedicated 3 years of my own business to thoroughly testing hourly pricing. I implemented this structure in my commission salon with a full team of stylists & am sharing my honest thoughts, feedback and pros and...
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88. Rental, Commission or Hybrid, Here's My Honest Feedback

Commission, rental, hybrid- which is best for you? I've personally tested all of these methods in my salon and I have some honest thoughts about it. In this episode, I walk you through my salon owner journey, why I...
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87. How To Make Your Salon Stand Out With SEO & Google Ads (with Chris Sheppard)

There are so many ways to grow your business online apart from social media. This week I sit down and chat with Chris Sheppard, owner of pingpong design + marketing. Chris has decades of experience regarding Search...
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